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The majority of online stores failed because they don't have traffic. To gain traffic, that will be a long story. The easy traffic is the search engine traffic. You need to write your pages well and have the page ranked well in search engine results.
Ask me never so much dowry and gift, and I will give according as ye shall say unto but give me the damsel to wife.
And they said unto them, We cannot do this thing, to give our sister to one that is uncircumcised; for that were a reproach unto us:
The advantage of an online store of your own is freedom. Your store will look whatever you want it to be. You can list as many products as you like. The disadvantage is you have to spend time to design your site and get traffic. That means you have to be good at marketing.
If you like to sell products, there are two ways to sell it. You can sell it on auctions like ebay or you can sell it by setting up an online store of your own. There are advantages of both of them.
