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The majority of online stores failed because they don't have traffic. To gain traffic, that will be a long story. The easy traffic is the search engine traffic. You need to write your pages well and have the page ranked well in search engine results.
There are two things to sell, goods or services. You have to sell either something people can use or provide people some service. One obvious service any people own a website is advertisement. Everyone can put advertisement on their web. By doing so, they are providing a service--advertisement.
Sometimes you need to borrow money. Most people in the US have all kinds of loans, car loan, house loan and so on. If you want to run a business, you might also need business loans. It's an art to borrow money smartly.
For the online auctions, there is already built in traffic. All you need to do is list your product there and wait for customers. The disadvantage is that the cost is high. You have to pay the auction fee. To limit the auction fee, you may have to limit the number of items in your auction. And you have a limited freedom to customize how your auctions looks.
After you make some money, you still need to take good care of your money. Money management is another story. There are a lot of people make a lot of money but they are still in huge debt. The main reason is they are not good at managing their money.
We all know APR is the most important factor in a loan. But that are also some other factors are important. Do you know that some loan are compounded daily instead of monthly? That will make a big difference under the same APR.
To make money, everything is sale. You have to sell something to make money. Otherwise you will not get paid. Some people don't like sales because they don't like salesman. But they don't notice that the reason they get their paychecks is they sell their work or labor.
Usually buying real estate have a less probability to lose money. But it does not mean your money will definitely grow. Even your money did grow, it is not necessarily grows as the way you expected. Putting your money in the smart place is what money management all about.