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After you decided to go for an online store. You need to build your store. You need to register for a domain. You have to have your own domain because you don't want marketing somebody else's domain. After you registered your domain, you need to buy an hosting for your store.
If your site is an informational site, you might need a hosting with bigger storage and band with. Nowadays hosting is not expensive. A good unlimited reseller account should cost you $30 or less.
Before you sep up your online store, one thing is proven to be good to check. You can put a few of the products on online auctions such as ebay. If you can sell on auctions, that means your product definite sells online. If you can not sell it, you may check the reason. Do the product sell for less? If that's the reason, you may need to calculate how much you can make for each item you sell.
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After you find some good keywords, you need to determine the products you like to sell. For the beginners, you might select one product to start. After you master the process of online stores, you can go for more products.