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And God said unto him, Thy name is thy name shall not be called any more Jacob, but Israel shall be thy and he called his name Israel.
A good place to check the market is keyword suggestion tool. The most popular one is the overture suggestion tool. You type in a word and it will tell you how many searches of the word in the last month on overture. Since overture covers most popular search engines like yahoo, msn, altvista and so on, it will give you a good idea that how good the online market is for the keyword. A good market should have at least 1000 search for the keyword you typed in.
The next step is check how the intense of the competition. To do that, you can search the keyword on google. A good keyword should come up with less than 1000,000 results. If the result is too much, that means the keyword is too competitive and it's hard to compete with so many good sites already there.
If your site is an informational site, you might need a hosting with bigger storage and band with. Nowadays hosting is not expensive. A good unlimited reseller account should cost you $30 or less.
After you find some good keywords, you need to determine the products you like to sell. For the beginners, you might select one product to start. After you master the process of online stores, you can go for more products.